This alliance is designed to directly address the seismic shifts in the advertising industry by creating a new bridge between global advertising technology and regional talent, beginning with a landmark Advertising Technology Symposium in Nairobi this August.

The partnership formalizes a shared mission to equip marketing professionals and agencies with the practical skills and knowledge to not only navigate but also lead in the AI-augmented landscape. It builds upon Teki’s successful track record of launching skilled talent into the market and Aleph’s unparalleled access to the forefront of digital advertising platforms.

Building a Bridge from Global Tech to Local Talent


The collaboration will deliver targeted upskilling programs and resources, focusing on:

• Applied AI & Tool Training: Hands-on certification in the latest AI-powered advertising platforms and strategies.
• Industry-Focused Learning: A series of thematic webinars and the flagship Nairobi symposium, connecting practitioners with global insights and local applications.

Leadership Perspectives on a New Era
"This partnership with Aleph represents a fundamental shift in how we approach marketing education," said Martin Muli, CEO of Teki. "We are building a bridge between cutting-edge global advertising technology and the brilliant talent right here in our markets. Together, we will empower a new generation of practitioners who don't just adapt to change but drive it, starting with our flagship symposium in Nairobi this August."

"The pace of change in advertising is unprecedented," added Ramy Riad, Marketing Director for MENAT, Africa & CIS at Aleph. "Through our direct partnerships with the world's leading digital platforms, we see every day how AI is reshaping campaign strategy, creativity, and measurement. Our mission with Teki is to demystify these tools and turn them into a competitive advantage for every participant and industry practitioner. This is about practical mastery for the new era."

A Confluence of Insight and Action in Nairobi
The partnership’s inaugural highlight will be the Advertising Technology Symposium in Nairobi this August. The event is poised to become an essential gathering for agencies, brands, and marketing professionals seeking to harness AI, explore emerging tools, and forge the connections that will define the next wave of advertising excellence in the region.

This strategic partnership between Teki and Aleph marks a committed investment in the human capital of the advertising industry, ensuring that the workforce is not just prepared for the future but is actively shaping it.
About Teki:
Teki is dedicated to empowering individuals and organizations with future-proof digital skills. Through tailored training, talent placement, and strategic partnerships, Teki bridges the gap between emerging technologies and market-ready expertise, driving innovation and career growth across industries.

About Aleph:


Aleph is a global digital advertising agency that connects leading platforms like Twitter, Spotify, Snapchat, and TikTok with businesses and partners in over 140 countries. Aleph empowers top brands to reach audiences and drive growth through expert media representation, strategic insights, and innovative advertising solutions.