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Our Trainings

Digital Advertising Course

Digital Advertising

This course will help you gain comprehensive skills for paid media planning and buying

Introductory

  • The digital advertising course will help you gain comprehensive skills for paid media planning and buying, budget optimization for higher return on advertisement spend and use of data and analytics to for real time advertisement decision making.
  • At the end of the course, you will be expected to prepare a practical digital advertising campaign and thereafter receive a certificate after completion.
  • The course is delivered by digital advertising practitioners with immense experience in media planning and buying for brands, advertising agency and advertising platforms.

Who is this course for?

  • Marketers: Marketing Professionals interested in better understanding how digital advertising works.
  • Paid Media professionals: Paid media experts interested in upskilling and reskilling
  • Entrepreneurs: Business people interested amplifying their online conversation
  • Paid Media enthusiasts: Entry level professionals interested in pursuing a career in digital advertising

What you Will learn

  • The process of planning and buying digital media
  • How create and optimize advertising creatives
  • How to use data and AI analytics to optimize adverts
  • How to prepare a comprehensive digital advertising strategy
  • Digital advertising ethics and career path.

Course Modules

  • Paid Media FundamentalsMedia Planning process
  • Media Planning process
  • Media buying Process
  • Creative Optimization
  • Data and Analytics
  • Campaign Optimization
  • Digital advertising Ethics and Standards
  • Industry Trends and Certifications
  • Development of Digital Advertising Campaign
  • Digital advertising Career Path and opportunities

Course Details

  • Virtual Classes
  • Fees Ksh 20,000
  • Enjoy 20% Discount
  • Paybill: 542542 | Account Number: 10797 | Account Name: Goteki International
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