Derrick is a team player who is committed to learning, excellence, ethics and people. He has passion for networking, community service, capacity building and youth empowerment.
Derrick is a Certified Digital Media Buyer and Strategist who drives growth and performance through data, technology, and communication, with over 5 years experience in digital marketing for Global brands. He is currently the Digital Lead and Media Buyer for brands like Proctor & Gamble(All Brands), Godrej International, Coca Cola, Google SSA, Kenya Tourism Board, Helios International, Total Kenya, Kenya Wine Agency Limited (All Brands), Basco Paints (KE &UG), Exim Bank Tanzania. Covering multiple products/services ranging from insurance, banking, cars, jobs, property, electronics, beauty products, the Telco industry and more
He has a strong understanding on the importance of client servicing and processes needed for a successful campaign strategy, planning, execution, and data analytics. He understands how to blueprint, create, and manage a variety of digital marketing campaigns across META, Google Ads, Twitter, Snapchat Ads and Tik Tok Ads