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Training

Strategic Influencer Marketing

Strategic Influencer Marketing

A practical, expert-led professional course designed to help you plan, execute, and measure creator partnerships that deliver real business impact.

Why Strategic Influencer Marketing?

The creator economy is no longer a trend—it is a multi-billion-dollar global industry reshaping how brands connect with audiences. Yet, many marketing teams still struggle with the same critical questions:

  • How do we find creators who actually deliver results—not just big follower numbers?
  • How much should we really be paying, and for what exactly?
  • How do we manage agencies, contracts, usage rights, and brand safety?
  • How do we prove influencer marketing is worth the investment?
  • This programme answers those questions—practically, professionally, and confidently.

About the Programme

Strategic Influencer Marketing is a practical professional programme designed for brand representatives, marketing teams, agency professionals, and creator partnership managers.

Structured across 4 Units and 12 Modules, this course provides an end-to-end approach to influencer marketing—from strategy and creator selection to content co-creation, remuneration, agency management, and governance. Delivered virtually through expert-led sessions, you will build skills you can immediately apply within your organization or client accounts.

What Makes This Programme Different?

Practical, Not Theoretical

Every module is built around real-world application and decision-making.

Industry-Relevant

Designed for the realities of brand, agency, and creator partnership teams.

End-to-End Coverage

From strategy and creator selection to contracts, execution, and ROI measurement.

Commercial Focus

Learn how influencer marketing budgets are actually structured and negotiated.

Expert-Led

Learn from professionals who understand the creator economy first-hand.

Who Should Participate?

This programme is suitable for both in-house brand teams and agency professionals seeking a more strategic, structured approach. It is ideal for:

  • Brand & Marketing Managers
  • Digital Marketing & Social Media Teams
  • PR & Communications Teams
  • Advertising, Creative, Digital & PR Agency Teams
  • Account & Campaign Managers
  • Influencer/Creator Partnership Managers
  • Talent & Creator Management Teams

Programme Structure

Our comprehensive curriculum is divided into four core units:

Unit 1: Foundations of Influencer Marketing

  • Platform Mastery & Creator Tools
  • Influencer Strategy & Campaign Architecture

Unit 2: Creator Selection & Content

  • Creator Identification, Vetting & Selection
  • Brand-Creator Content Co-Creation
  • Professional Influencer & Creator Briefs

Unit 3: Commercials & Partner Management

  • Influencer Remuneration, Pricing & Negotiation
  • Agency & Influencer Partner Management
  • Creator Contracting & Relationship Management

Unit 4: Execution, Measurement & Governance

  • Campaign Execution, Distribution & Amplification
  • Measurement, Analytics & Influencer ROI
  • Governance, Ethics & Brand Safety

Practical Application

This is an applied professional course. Participants will work through hands-on exercises including:

  • Creator Selection: Evaluate and shortlist creators using real-world criteria.
  • Influencer Budgeting & Remuneration: Allocate a campaign budget across creators, agencies, and production.
  • Brand-Creator Co-Creation: Turn a brand objective into creator-led content ideas.
  • Influencer Brief Development: Develop a professional creator campaign brief.
  • Agency Management: Evaluate an influencer agency proposal, costs, and deliverables.
  • Campaign Measurement: Develop KPIs and an influencer campaign performance dashboard.

What To Bring To Class

To get the most from the practical sessions, participants should come prepared with:

  • A Laptop (required for exercises)
  • A Brand or Product (preferably one you currently work with)
  • Brand Guidelines & Marketing Materials (where available)
  • Previous Influencer Campaign Examples (if available)
  • Social Media Access (to relevant brand accounts)

YOUR INVESTMENT

Strategic Influencer Marketing

Intake: 21st October 2026

Delivery: Virtual

Course Fee: KES 30,000

Places are limited. Secure your spot today.

Enroll Now for the 21st October 2026 Intake

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