Advertising – Teki

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December 7, 2025

Our Trainings

Digital Advertising Course

Digital Advertising

This course will help you gain comprehensive skills for paid media planning and buying

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Introductory

The digital advertising course will help you gain comprehensive skills for paid media planning and buying, budget optimization for higher return on advertisement spend and use of data and analytics to for real time advertisement decision making.
At the end of the course, you will be expected to prepare a practical digital advertising campaign and thereafter receive a certificate after completion.
The course is delivered by digital advertising practitioners with immense experience in media planning and buying for brands, advertising agency and advertising platforms.

Who is this course for?

Marketers: Marketing Professionals interested in better understanding how digital advertising works.
Paid Media professionals: Paid media experts interested in upskilling and reskilling
Entrepreneurs: Business people interested amplifying their online conversation
Paid Media enthusiasts: Entry level professionals interested in pursuing a career in digital advertising

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What you Will learn

The process of planning and buying digital media
How create and optimize advertising creatives
How to use data and AI analytics to optimize adverts
How to prepare a comprehensive digital advertising strategy
Digital advertising ethics and career path.

Course Modules

Paid Media FundamentalsMedia Planning process
Media Planning process
Media buying Process
Creative Optimization
Data and Analytics
Campaign Optimization
Digital advertising Ethics and Standards
Industry Trends and Certifications
Development of Digital Advertising Campaign
Digital advertising Career Path and opportunities

Course Details

Virtual Classes
Fees Ksh 20,000
Enjoy 20% Discount
Paybill: 542542 | Account Number: 10797 | Account Name: Goteki International

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